Over the past four months the Farm To Fork team has been working with a group of students from the College of Management and Economics at the University of Guelph. The students – Larry Huynh, Gabrielle Morrill, and Micheal Phillips – are part of the CBaSE program; a program that “offers transformational learning experiences by way of applied business projects that enable the collaboration of faculty and students with the local community.”
Since September, Larry, Gabrielle, and Michael have spent their time developing a marketing campaign for Farm-To-Fork.ca. The goal – spread the word, engage the average citizen, and help Farm To Fork make a difference in the lives of those who struggle with food insecurity.
The students presented their final recommendations on Wednesday. To put it simply – they wowed us. They came up with a set of marketing options that were well thought out, clever, and inventive. They dazzled us with options that were simple to implement, and low cost. They also took the time to structure their recommended marketing campaign such that it built on the existing Farm To Fork user base, and upon itself; each step would integrate the knowledge gained from the previous to ensure that the Farm To Fork system could reach as many people as possible.
To say that Larry, Gabrielle, and Michael embraced the Farm To Fork project would be an understatement. To say that we were impressed wouldn’t begin to cover how blown away we were. We were speechless. Seriously speechless. They recognized the importance of Farm To Fork and how much good it can do, and we can’t thank them enough for all of the work they did.
And don’t worry folks – you’ll get to see some of their work in the near future. You can count on that. But you’ll have to be patient because we don’t want to spoil the surprise.
Thank you Larry, Gabrielle, and Michael. We owe you a huge debt of gratitude, and perhaps as many hugs. And thank you to everyone at CBaSE for giving students the opportunity to apply their knowledge and skills in this way. This is further reminder that students can and will do amazing things if they are provided the appropriate venue and challenges.